Differences between P2P and A2P SMS

Person-to-Person (P2P) communication is a two-way exchange of text messages between end users initiated from a cell phone. Application-to-person (A2P) communication is a text message sent from a business application – usually a web application – to a subscriber in the form of marketing information, verification codes or alerts, among other things. In most cases, A2Ps are one-way, so their primary purpose is to inform.

More and more companies are turning to Application to Person (A2P) messaging to reach and connect with their target audiences reliably, quickly and securely. 

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What are the benefits of A2P SMS service?

  • Relevance and speed: SMS messages are opened more often and faster than email messages. With their short content, SMS messages are read within minutes of receipt.
  • Personalization: consumers want their communications to be perfectly tailored to their needs. A2P messaging for businesses enables personalized experiences for groups of customers.
  • Reliability: with its international coverage, NEXT Mobile connects to many operators around the world.
  • Functionality and automation: leverage data captured from customers by sending automated messages.

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Globitell Next Mobile P.S.A.

ul. Rzymowskiego 31 02-697 Warszawa

Do you have any question?

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